OK, HK

CAPAIGN
DESIGN

This is an Advertising campaign I designed for Hong Kong, called “OK, Hong Kong”. In this project, I specifically aim to show onlookers the very best of my city and what makes it so unique to so many people. It is called “OK, Hong Kong” because it is a common phrase shared among the locals in the city, and gives the campaign a welcoming sound. Like a friend you can address casually.

For the design identity, I experimented with the use of english words formatted in a way that looks like Chinese characters, visually embodying the mixture of east and west so prevelent in Hong Kong.